Friday, March 16, 2018

18A – Create a Customer Avatar

My customer avatar:

My customer avatar is a young couple who are homeowners. They do regular online shopping and have a house either in town or out in the suburbs. They are about 30 years old and have a moderate to high income job.

What do you have in common with the customer avatar? If you have anything in common with the avatar, do you think that is a coincidence? Why?
Like my avatar I am young and living in a home on the street in town. I also do a lot of online shopping. This is not a coincidence because I experience the same problem that my product is trying to solve. I am creating this product to keep packages which are delivered to your door safe until you get home and can open them yourself.

1 comment:

  1. Hey Travis

    This is a good analysis into the customers that you plan on having for your potential business. The people that you described make up the market in America that spends the most money comparatively to others. Continue to analysis their buying decisions and there is no doubt that you will soon know them inside and out.

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