27A – Reading Reflection No. 3

The book I read was The Art of Social Media: Power Tips for Power Users, Guy Kawasaki

1) What was the general theme or argument of the book?

This book delved into how social media can act as an effective tool for marketing. It discussed the various platforms and how to take advantage of situations within them. By utilizing these platforms one can provide an effective outlet to express a product or a company to the intended market.

2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?

In this course we have examined various ways to connect and communicate with our intended market. While we have mostly done on the ground work such as interviews with pedestrians or professionals in our market, this book provides a good contrast of the other side of marketing. By having a media presence you can present your service to your intended market and get consumers talking about it.

3) If you had to design an exercise for this class, based on the book you read, what would that exercise involve?

This book emphasized different media outlets and their usages. For our exercise I would have us create a Facebook or Pinterest page for our company where we can express our product or service that we are selling.

4) What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations?

The biggest thing that surprised me was the fact that Kawasaki stated that while the general principles of the book do work well no one has social media completely figured out. There is no definitive plan for success and the things that trend on social media are vastly different and constantly changing. I thought this was surprising but refreshing to hear that no one has all the answers and there are many paths to success.